A pilot program with exciting potential to promote local dance by giving companies more performing opportunities–which is what Los Angeles dancers say need and want–debuts in February.
It is called Home Grown @ Bootleg and the first weekend of concerts will feature Antics, which under the direction of Amy “Catfox” Campion combines street dance with spoken word, and Multiplex Dance, which does “techno-industrial modern dance,” in the words of its artistic director Chad Michael Hall. They will share three evenings, Feb. 19 through 21. There will also be a free discussion/group-participation event with the artists at 1 p.m. on Feb. 21. All shows are at the Bootleg Theater, 2220 Beverly Blvd., L.A.
It is rare for local companies to be able to afford to present themselves for even one concert, let alone three. The idea behind Home Grown is to have the companies shoulder some of the cost of the performances, but to make it affordable enough so they can put on multiple shows. The companies auditioned for the chance to participate.
Home Grown was developed by Pentacle director Felicia Rosenfeld, working in partnership with Bootleg Theater, which is a venue that presents quality theater, music and dance. Pentacle is a nonprofit management support organization, an under-the-radar group as far as the public is concerned. But it has become an important player in Los Angeles by providing services that most small companies can’t pay for themselves. For Home Grown, Pentacle pays for a production coordinator, acts as liaison between the dancers and the theater, and is helping companies with marketing and publicity. But Rosenfeld makes a distinction that she says is important: Pentacle is not producing these concerts. Each company is required to pay $4,000 to participate. Rosenfeld wanted the groups have to have a financial stake.
“Most L.A. companies, unless they perform in a festival (usually as part of a showcase), self-produce performances in the Los Angeles area,” Rosenfeld said in a written statement. “This is an expensive endeavor that typically leads to one performance with mostly friends and family in the audience. Through Home Grown @ Bootleg, Pentacle will serve as aggregator of self-produced Los Angeles dance, providing a pathway for audiences to be able to see L.A.-based dance companies’ and artists’ work for more than one night and not in a showcase format….There is no real home for dance in the city. Pentacle and Bootleg want to start to create audience identification with Bootleg Theater as a trusted venue for local dance.”
Most in the audience don’t understand the financial underpinnings of what we see onstage. When a theater “presents” a dance company (or music, or theater), it means the theater is taking most of the financial risk. Local dance companies have a hard time getting that deal—they end up presenting themselves, which means they have to rent a theater, do all the publicity, and so on. And even if they sell out, they won’t be able to recoup their investment, in most instances. Only the very top tier of local companies, such as Diavolo or Bodytraffic, are invited to appear on the series at theaters such as the Broad Stage or at UCLA. Home Grown @ Bootleg is a mid-way step and could prove to be crucial in helping dancers pull themselves up in terms of getting known in their own hometown and getting more stage time, which helps improve artistic quality. It’s worth checking out.
The second Home Grown program will feature Invertigo Dance Theatre and Danza Floricanto/USA, April 23 to 25. Tickets are $20 in advance and $25 at the door. For reservations: 213.289.3856 or www.bootlegtheater.org